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Information × Registration Number 2124U004699, Article popup.category Препринт Title popup.author Bubniak Marko popup.publication 01-01-2024 popup.source_user Український католицький університет popup.source https://hdl.handle.net/20.500.14570/4833 popup.publisher Description "Mental Health for Ukraine" is an international technical support project that’s been operating in Ukraine since early 2020. The project is concerned with introducing change into the existing system of mental healthcare on multiple levels, including policy making, creating services in local communities, training specialists, develop- ing materials and standards and spreading awareness. This last part is essential, since the primary goal is not only introducing new people to the work of the project, but increasing the general awareness level of the population about available and use- ful services throughout the country. The marketing efforts that have been conducted so far during the first four-year phase of the project have been somewhat sporadic and not properly assessed. The purpose of this thesis is to try and analyze the in- cremental reach that has been achieved through ad campaigns in the last 6 months, evaluate the overall marketing situation and provide the project with useful recom- mendations for later evidence-based ad strategies. popup.nrat_date 2025-05-09 Close