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Information × Registration Number 2124U008749, Article popup.category Стаття Title popup.author Зима О. Г.Шейко О. Ю. popup.publication 16-12-2024 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source http://repository.hneu.edu.ua/handle/123456789/34718 popup.publisher ХНЕУ ім. С. Кузнеця Description Exhibitions and fairs play an important role as means of advertising, giving great opportunities for goods and services demonstration and positioning aimed to establish direct contacts with buyers and consumers. High effectiveness of exhibition activity is proved by its world-wide character: thousands of exhibitions are organized annually. popup.nrat_date 2025-11-10 Close