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Information × Registration Number 2125U003483, Article popup.category Стаття Title popup.author Шемаєва Л. Г. popup.publication 22-05-2025 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source https://repository.hneu.edu.ua/handle/123456789/36334 popup.publisher ХНЕУ ім. С. Кузнеця Description This article considered a problem of formation and management of effective partner ship between the enterprise and consumers for maintening the strategic interests enterprise realization. It is offered to use the concept marketing positions of partner relations in combination with the management technology of strategic interaction of the enterprise with the environment subjects which assumes the realization of reflective management and use of device cognition modelling. popup.nrat_date 2025-11-10 Close