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Information × Registration Number 2125U003487, Article popup.category Стаття Title popup.author Парафилова А. А. popup.publication 22-05-2025 popup.source_user Харківський національний економічний університет імені Семена Кузнеця popup.source https://repository.hneu.edu.ua/handle/123456789/36348 popup.publisher ХНЕУ ім. С. Кузнеця Description In the article the concept of subliminal advertising and principles of its influence on human’s consciousness are studied. Examples of use of hidden massages with the most widespread content and reasons of their use are considered. The review of the range of researches of subliminal advertising effectiveness, advertisers' and consumers' attitudes to it is made. Ethical and legal question concerning the object of the research are mentioned. The conclusion about the necessity of carrying out of the long-term experiment directed on proof or refutation of subliminal advertising effectiveness is made. In case of positive result, the author of the article offers an opportunity of use of this technology in social and scientific purposes. Necessity of subliminal advertising legal regulation is underlined. popup.nrat_date 2025-11-10 Close