Registration Number
0119U103672,
(
0221U106115
)
R & D request
Title
Development of the theory and methodology of innovative marketing based on the concept of holistic marketing
Head
Smerichevski Sergii F., Доктор економічних наук
Registration Date
13-11-2019
Organization
National Aviation University
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Justification of theoretical and methodological bases and development of scientific and practical recommendations for the development of innovative marketing methodology in the context of European integration processes based on the concept of holistic marketing
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2024-12-10
