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Information × Registration Number 0121U110998, R & D request Title Marketing stress testing enterprise's business models Head Zozulov Oleksandr V., Кандидат економічних наук Registration Date 14-05-2021 Organization National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" popup.description1 Fundamental development of a new applied method for forecasting the stability of enterprises in order to increase their competitiveness named marketing stress testing enterprise's business model. Development of a detailed sequential procedure, which involves the formalization of a hierarchical system of enterprise's business models, situational analysis to identify possible threats in the company and the possible limits of such threats; formation of a system of indicators that determine the stability of the enterprise's business model, forecasting model to determine the scenario of events and trajectories of companies, highlighting on this basis weaknesses in the system of business models of the enterprise and the limits of its functionality, forming proposals. popup.nrat_date 2024-12-09 Close