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Information × Registration Number 0122U000902, R & D request Title Marketing approachin the context of creative economy for mation: the oreticalaspects and applied solutions Head Budnikevych Iryna M., д.е.н. Registration Date 03-02-2022 Organization Yuriy Fedkovych Chernivtsi National University popup.description1 The purpose of the work is to comprehensively investigate the theoretical foundations of the marketing approach in the formation of creative economy, to form a set of marketing technologies and tools for the creative economy and creative studios, to summarize world practices and offer practical solutions for effective interaction of creativity, culture, economy and technologyfor adaptationto the challenges of socio-economic processes taking place at the global, national, regional and local levels. popup.nrat_date 2024-12-09 Close