Registration Number
0122U000902,
R & D request
Title
Marketing approachin the context of creative economy for mation: the oreticalaspects and applied solutions
Head
Budnikevych Iryna M., д.е.н.
Registration Date
03-02-2022
Organization
Yuriy Fedkovych Chernivtsi National University
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The purpose of the work is to comprehensively investigate the theoretical foundations of the marketing approach in the formation of creative economy, to form a set of marketing technologies and tools for the creative economy and creative studios, to summarize world practices and offer practical solutions for effective interaction of creativity, culture, economy and technologyfor adaptationto the challenges of socio-economic processes taking place at the global, national, regional and local levels.
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2024-12-09
