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Information × Registration Number 0123U104627, ( 0223U005667  ) R & D request Title Theoretical and methodological foundations of formation of the optimal structure of marketing communications for the promotion of innovative products in entrepreneurship Head Chupyr Olena M., Доктор економічних наук Registration Date 22-11-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Research and improvement of the model for assessing the optimal structure of integrated marketing communications in entrepreneurship in the context of innovative development. Practical recommendations on the use of modern marketing communications to promote innovative products in entrepreneurship and their impact on performance popup.nrat_date 2024-12-09 Close