Registration Number
0123U104627,
(
0223U005667
)
R & D request
Title
Theoretical and methodological foundations of formation of the optimal structure of marketing communications for the promotion of innovative products in entrepreneurship
Head
Chupyr Olena M., Доктор економічних наук
Registration Date
22-11-2023
Organization
Simon Kuznets Kharkiv National University of Economics
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Research and improvement of the model for assessing the optimal structure of integrated marketing communications in entrepreneurship in the context of innovative development. Practical recommendations on the use of modern marketing communications to promote innovative products in entrepreneurship and their impact on performance
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2024-12-09
