Registration Number
0123U105048,
R & D request
Title
Marketing corporate strategies in the building materials market
Head
Ruslan A. Dymenko, Доктор економічних наук
Registration Date
08-12-2023
Organization
Kyiv National University of Construction and Architecture
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They detailed study, analysis, and systematization of modern corporate marketing strategies used in the building materials market. The main emphasis of the research is aimed at determining effective strategies that allow enterprises in this sector to achieve a competitive advantage, optimize costs, and maximize profitability. The work involves analyzing the influence of internal and external factors on the chosen strategies and highlighting the opportunities and challenges they pose to enterprises in the dynamic market environment.
The research results should contribute to developing recommendations for manufacturers and suppliers of construction materials to improve their marketing strategies and ensure sustainable development in modern business conditions
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2024-12-09
