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Information × Registration Number 0124U003276, ( 0224U032284  ) R & D request Title Directions of application of Internet marketing as a tool of the company's communication strategy Head Korotkov Dmytro S., к.політ.н. Registration Date 04-06-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 Improvement of theoretical and methodological support for determining the role of Internet technologies in the marketing activity of a modern enterprise; practical recommendations on the process of forming directions and means of using the constituent elements of Internet marketing as a modern tool of marketing communications, which will allow to cover new promotion channels, attract customers and ensure an increase in the competitiveness of the enterprise popup.nrat_date 2024-12-09 Close