Registration Number
0124U003276,
(
0224U032284
)
R & D request
Title
Directions of application of Internet marketing as a tool of the company's communication strategy
Head
Korotkov Dmytro S., к.політ.н.
Registration Date
04-06-2024
Organization
Simon Kuznets Kharkiv National University of Economics
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Improvement of theoretical and methodological support for determining the role of Internet technologies in the marketing activity of a modern enterprise; practical recommendations on the process of forming directions and means of using the constituent elements of Internet marketing as a modern tool of marketing communications, which will allow to cover new promotion channels, attract customers and ensure an increase in the competitiveness of the enterprise
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2024-12-09
