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Registration Number

0126U000046, R & D request

Title

Big data and social media in journalism and marketing

Head

Oleksandr M. Denysiuk, Доктор економічних наук

Registration Date

05-01-2026

Organization

Vinnytsia Institute of Trade and Economic of State University of Trade and Economic

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To develop theoretical foundations, methodological approaches and practical recommendations for the use of Big data and social media in journalism and marketing aimed at increasing the efficiency of enterprises, forming their positive image and achieving strategic goals.

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2026-01-05