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Information × Registration Number 0210U000391, 0109U008176 , R & D reports Title Development of criteria of estimation of economic indicators for optimization of management by an enterprise. popup.stage_title Head Bilopolskiy Nikolai G., Registration Date 10-02-2010 Organization Pryazovskyi State Technical University popup.description2 The functions of marketing on majority the Ukrainian enterprises are carried out isolated and distributed between different subsections. The functions of the strategic planning and management are developed at the level of top management mainly. Actually marketing subsections are engaged in copulas with an external environment: by the market analysis and work with clients in relation to advancement (advertising, sales promotion, the personal sale and pablic rileyshnz). Functions of operating block: commodity policy, in t.ch. planning of commodity nomenclature and assortment, development of new products, which are the prerogatives of services of preparation of production and economic department. One of principal reasons of low efficiency of the corporate informative systems, absence of complete exchange by information, necessary for acceptance of decisions, there is the presence of tendencies of opportunistic conduct into a firm. It is the reason of opportunistic conduct riznospryamovanist interests of separate subsections, separate works and in. Every structural subdivision of firm has goals and functions which submit to principle of hieratic of priorities. Marketing problems for them are not priority, and in many case, conflict with internal purposes. Basic vnoutrishnofirmennыe interests are analysed and basic priorities of their concordance are definite. Taking into account situation which was folded, is considered the necessity of forming of methodical bases of development of bank of models and methods how parts of MISS of machine-building enterprise are. At planning of program-methodical block of MISS it is important to provide co-ordination of implementation of marketing functions, their integration in the vnoutrishnofirmennouyo system of planning and management. Thus, marketing functions are parted on separate fragments and carried out autonomously within the limits of jurisdiction of the proper subsection. Therefore development of criteria of estimation of economic indicators for optimization of management by enterprises is the purpose of the given work. Product Description popup.authors Іванов Володимир Кузьмич Ілюхін Олексій Олександрович Білопольський Микола Григорович Безбородова Тетяна Валерьївна Бессонова Світлана Іванівна Богачов Олександр Сергійович Вознюк Алла Миколаївна Толпєжніков Роман Олексійович Ходак Ольга Вітальївна popup.nrat_date 2020-04-02 Close