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Registration Number

0210U000840, 0108U001379 , R & D reports

Title

Administrative advising: methodological principles and adaptation of decisions to the use of technologies socially ethics marketing

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Head

Semenyak Inna,

Registration Date

31-03-2010

Organization

Kharkov National University named after V.N. Karazin

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A research object the administrative advising which is directed on achieving competition firmness of the Ukrainian enterprises. Research purpose actual administrative situations in relation to organization, culture, principles and instruments of adaptation of decisions of management to the use of technologies socially ethics marketing.Research methods are a theoretical ground and generalization of basic directions and methodical principles of the analytical providing of making decision from marketing of management and on this basis of improvement of methods of strategic analysis for development of suggestions in the system of the administrative advising from adaptation of decisions to the use of technologies socially ethics marketing. Results and their novelty are the scientific novelty of results of the executed research consists in subsequent development of scientific knowledge about methodological principles of adaptation of classic positions of the administrative advising to the modern global economic challenges and tendencies of transformation of marketing management, and also in the improvement of instruments (methods) of strategic analysis of the systems and design of the new phenomena and processes of socio-economic development of Ukraine. The on maintenance got scientific results have essence: theoretical and experimental; set conformities to the law; certain methodological aspects; approaches, scientific methods, models. Authenticity of the got results is provided with the grounds of the accepted decisions by classic scientific positions of those sciences which were adequate maintenance of the explored phenomena and processes (philosophy, economic theory, management, marketing, and theory of chances, statistics, and economy of enterprise) and uses of official information for verification of hypotheses and experimental verifications.Correctness of the got results is provided with the use of those methods and receptions of researches, what adequate nature of the explored phenomena and processes in accordance with concrete sentinels and territorial positions.The got results correspond actual direction of development of world economic science, namely to creation of terms of stable progressive development of the socially oriented regional economies. The got new scientific positions serve it about a strategic analysis for the ground of administrative decisions and training of personals from the management of marketing. Degree of introduction is researches of dissertations of graduate students, scientific researches of students, educational course of "Basis of the administrative advising", scientific articles, practical consultative work. To recommendation in relation to the use of work performances is a scientific process, organizations of researches, consulting companies.Incidence is the strategic administrative advising from marketing's decisions in the field of professional services, university programs of preparation of master's degrees from marketing and management. Economic efficiency is forming of assets of competence which reduces the risks of administrative decisions. Prognoses, supposition about development of research object is the phenomena of crises in an economy strengthen actuality of the use of work of professional administrative consultants.

Product Description

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Євтушенко В.
Оберемок С.
Рахман М.
Семеняк І.
Хруслова Н.

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2020-04-02