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Information × Registration Number 0210U003686, 0109U007797 , R & D reports Title Providing of estimation of efficiency of management the marks of trades. popup.stage_title Head Kendyukhov Alexander, Registration Date 25-02-2010 Organization Donetsk National University of Economics and Trade named after M.Tugan-Baranovsky popup.description2 Essence and maintenance of efficiency of management trade marks is exposed. Criteria and methods of estimation of efficiency of management a capital are offered on the basis of branding taking into account quality of implementation of the economic function a trade mark. Developed scientifically from determination of efficiency of keeping of trade mark. The method of estimation of efficiency of management trade marks is offered on the basis of functional approach. Product Description popup.authors Файвішенко Діана Сергіївна popup.nrat_date 2020-04-02 Close