Registration Number
0210U005637,
0109U000099
, R & D reports
Title
Formation and realizations of marketing technologies by commercial enterprises in the process of merchandise sale management
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Head
Loshenuk Iruna Romanivna,
Registration Date
22-12-2010
Organization
Chernivtsi Institut of Trade and Economics
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The aim of this work is in the substantiation of theoretical and methodological basis and development of practical recommendations on improvement of the process of forming and realization of marketing technologies by the enterprises of retail trade, used in the process of products sale management. The subject of the research are the theoretical, methodological and practical aspects of forming and realization of marketing technologies of the trade enterprises, used in the process of products sale management. The object is the process of forming and realization of marketing technologies of trade enterprises of Chernivtsi oblast. The increase of the role of the process of sales management on the contemporary stage in caused by several reasons: in products satiation time it's impossible to manage without special, close to the customer sales networks; today the straggle for the customer grows, that requires constant improvement of the products sale process, increase of their effectiveness; rationalization of the production processes cause the necessity to realize the line of final operations of production, connected with the preparation of the commodity for sale in the retail enterprises, as resale service; there is the necessity to increase the competitiveness of the enterprise, which is mainly grounded by its retail activity.
Product Description
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Бурдяк Олег Мирославович
Варварюк Вікторія Олександрівна
Лошенюк Ірина Романівна
Нікульча Валентин Анатолійович
Піта Алла Василівна
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2020-04-02
