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Information × Registration Number 0210U005643, 0109U007970 , R & D reports Title Formation of strategy of attracting and keeping consumerr in retail net of the firm popup.stage_title Head Ushakova N., Registration Date 23-12-2010 Organization Kharkov State Academy of Food Technology and Management popup.description2 On the basis of the conducted research of the methodical going it is educed near determination of loyalty, that satisfaction is foundation of loyalty, but different even pleasures variously influence on loyalty of consumers. For maintenance of consumers necessary achievement of maximal level of pleasure. Leaning on the specific of enterprises of network retail business a structurally-logical chart, according to which the process of forming of loyalty of clients on the basis of development of strategy of loyalty is examined as a dynamic aggregate of six stages which logically swim out from each other, is offered: analysis of preconditions of forming of loyalty; segmentation of consumers; determination of strategic aims; choice of strategic alternatives; development of measures, sent to effective realization of strategy; estimation of efficiency of realization of strategy. Such approach is based on basic principle of management by objectives - individualization of cooperating with clients, that at operating level foresees the use an enterprise of communication strategy and effort on individualization of having a special purpose suggestions. Product Description popup.authors Давидова І.О. Карел О.П. Носова О.В. Савицька Н.Л. Ушакова Н.Г. popup.nrat_date 2020-04-02 Close