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Information × Registration Number 0211U009847, 0109U008649 , R & D reports Title Formation of marketing strategy on the basis of potentional of kernel of business popup.stage_title Head Shtal T., Доктор економічних наук Registration Date 30-12-2011 Organization Kharkov State Academy of Food Technology and Management popup.description2 In work the concept "strategy", "marketing strategy" is generalized and specified; existing approaches to these concepts are systematized; the complex-system concept of marketing strategy is generalized; specificity of marketing in sphere of a restaurant economy from positions of maximization of benefit through an exit on the market of a competitive position on the basis of formation of marketing strategy which is based on potential of a kernel of business is defined. The model of marketing strategy on the basis of potential of a kernel of business is developed. Product Description popup.authors Андросова Т.В. Бархатова Н.В. Величко К.Ю. Дядін А.С. Козуб В.О. Кот О.В. Мельнік Л.О. Янчев А.В. popup.nrat_date 2020-04-02 Close