Registration Number
0211U009847,
0109U008649
, R & D reports
Title
Formation of marketing strategy on the basis of potentional of kernel of business
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Head
Shtal T., Доктор економічних наук
Registration Date
30-12-2011
Organization
Kharkov State Academy of Food Technology and Management
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In work the concept "strategy", "marketing strategy" is generalized and specified; existing approaches to these concepts are systematized; the complex-system concept of marketing strategy is generalized; specificity of marketing in sphere of a restaurant economy from positions of maximization of benefit through an exit on the market of a competitive position on the basis of formation of marketing strategy which is based on potential of a kernel of business is defined. The model of marketing strategy on the basis of potential of a kernel of business is developed.
Product Description
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Андросова Т.В.
Бархатова Н.В.
Величко К.Ю.
Дядін А.С.
Козуб В.О.
Кот О.В.
Мельнік Л.О.
Янчев А.В.
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2020-04-02
