Search academic texts

Registration Number

0211U013368, 0111U003892 , R & D reports

Title

Drafting of marketing company

popup.stage_title

Head

Maksimova Tatyana Semenovna,

Registration Date

26-12-2011

Organization

EAST-UKRAINIAN VOLODIMIR DAL NATIONAL UNIVERSITY

popup.description2

The object of research is service quality in retail trade network. The aim of research is to evaluate the degree of service compliance quality with previously stated standards. In the process of work field researches of service quality in retail trade network according to previously determined calculated selection in different segments were conducted. As the result of research models of costumer behavior of different segments representatives were formulated, innovative algorithm of the stated type of research was elaborated. Level of introduction - the results of research were put into the base of revision of previously elaborated standards of service quality in retail trade network. Effectiveness of the research is expressed in the development of marketing activity on the base of service quality perfection. The results can be applied for the elaboration of education method of trade hall personal and realization of purchase politics. SECRET BUYER, QUALITY OF CUSTOMER SERVICE, MARKETING, RETAIL TRADE NETWORK, SELECTION, SEGMENT, SEGMENTATION, CUSTOMER BEHAVIOR

Product Description

popup.authors

Антіпова Юлія Костянтинівна
Максимова Тетяна Семенівна
Сорочан Дмитро Володимирович