Звіт по науково-дослідній роботі. Максимова Тетяна Семенівна. Розробка проекту розвитку маркетингової діяльності підприємства

Information × Registration Number 0211U013368, 0111U003892 , R & D reports Title Drafting of marketing company popup.stage_title Head Maksimova Tatyana Semenovna, Registration Date 26-12-2011 Organization EAST-UKRAINIAN VOLODIMIR DAL NATIONAL UNIVERSITY popup.description2 The object of research is service quality in retail trade network. The aim of research is to evaluate the degree of service compliance quality with previously stated standards. In the process of work field researches of service quality in retail trade network according to previously determined calculated selection in different segments were conducted. As the result of research models of costumer behavior of different segments representatives were formulated, innovative algorithm of the stated type of research was elaborated. Level of introduction - the results of research were put into the base of revision of previously elaborated standards of service quality in retail trade network. Effectiveness of the research is expressed in the development of marketing activity on the base of service quality perfection. The results can be applied for the elaboration of education method of trade hall personal and realization of purchase politics. SECRET BUYER, QUALITY OF CUSTOMER SERVICE, MARKETING, RETAIL TRADE NETWORK, SELECTION, SEGMENT, SEGMENTATION, CUSTOMER BEHAVIOR Product Description popup.authors Антіпова Юлія Костянтинівна Максимова Тетяна Семенівна Сорочан Дмитро Володимирович popup.nrat_date 2020-04-02 Close