Registration Number
0212U002328,
0109U008066
, R & D reports
Title
Marketing bases of the development of enterprise in temple competitive ambience
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Head
Fedorovych Roman Volodymyrovych,
Registration Date
08-02-2012
Organization
Ternopil National Technical Ivan Puluj University
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In the conditions of intensification of competition in certain markets, where producers need to monitor changes in demand, the cost of raw materials, the issue of return on assets constantly , problems of conquest and retain competitive advantage that directly depend on the degree of use of new approaches in strategic marketing become more acute. Investigation of domestic and foreign scientists point to the expediency of the creation, mobilization and use of marketing assets of the enterprise in modern conditions much are actualized within the framework of the national economy and globally. A model of intellectual capital, model of managing and of marketing knowledge assets in the system of intellectual capital in enterprises were created. Methodical approaches to improving the competitive strategy of the company were designed.
Product Description
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Березовська Оксана Романівна
Бица Володимир Йосипович
Владимир Ольга Михайлівна
Маркович Ірина Богданівна
Піняк Ірина Любомирівна
Фалович Володимир Андрійович
Федорович Роман Володимирович
Шпилик Світлана Василівна
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2020-04-02
