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Information × Registration Number 0212U002372, 0109U008644 , R & D reports Title Mechanism of mechanism of marketing strategies formation for restaurant business enterprises on the creation of the consumer value of the product popup.stage_title Head Stal Tetyana, Доктор економічних наук Registration Date 13-02-2012 Organization Kharkov State Academy of Food Technology and Management popup.description2 Object - mechanism of marketing strategies formation for restaurant business enterprises; aim - theoretical generalization and systematization of the materials concerning the process of the formation and satisfaction of consumer demand on the market of restaurant business and development of the mechanism of marketing strategy formation at restaurant business enterprises concerning the creation of the marketing value of the product; methods - general scientific and specific; novelty - development and generalization of theoretical-conceptual statements, scientific substrantiation of the recommendations concerning the marketing strategies formation for restaurant business enterprises; results - theoretical and methodical recommendations on the developoment of the mechanism of marketing strategies formation for restaurant business enterprises concerning consumer value of the product; introduced into the restaurant business enterprises and higher educational establishments; branch - hotels and restaurants activity. Product Description popup.authors Артеменко Віктор Станіславович Баранова Алла Олексіївна Бубенець Ірина Георгіївна Василенко Галина Михайлівна Коваленко Карина Вячеславівна Козуб Вікторія Олександрівна Макєєва Зоя Олексіївна Попкова Катерина Володимирівна Фролова Тетяна Володимирівна Чатченко Ольга Євгеніївна Чеканова Людмила Василівна Чуйко Людмила Олексіївна Янчева Ліана Миколаївна popup.nrat_date 2020-04-02 Close