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Information × Registration Number 0212U005822, 0112U003723 , R & D reports Title Marketing providing of company innovative development popup.stage_title Head Oklander Mykhailo Anatoliiovych, Registration Date 03-01-2013 Organization Odessa National Economic University popup.description2 Object of research is the new technology of solid waste (MSW). Purpose of the study is a marketing innovation. Purpose is to to study global market for environmental technologies and supporting the marketing strategy of the company, which plans to create a "Green Port" to diversify their activities. In preparation were used general scientific and special methods: analysis and synthesis (in the study of basic needs of the market); comparison (in elucidating the competitive advantages of modern technologies for processing MSW); logical generalization (in determining the target market segments of the enterprise), SWOT-analysis , STEP-analysis. The main scientific results of research is the development and reasoning of methodological provisions for market segmentation and selection of the company's target market segments. It is proved that the technology, which was investigated is unique and has a competitive advantage among the existing worldwide technologies.The practical value of the study is that the developed approaches and the results obtained can be used as tools of market analysis, a marketing strategy company, measures to promote products, optimize functional and cost characteristics of the setup for each of the target markets of the company. Product Description popup.authors Кірносова М.В. Яшкіна О.І. popup.nrat_date 2020-04-02 Close