Registration Number
0212U006463,
0111U009477
, R & D reports
Title
Marketing evaluation of competition potential of enterprise
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Head
Kovalchuk S. V.,
Registration Date
10-04-2012
Organization
Khmelnytskiy National University
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Purpose - a competitive enterprise potential PrАТ "Santa Ukraine". Object of research - the efficient operation of the business in the modern business environment in terms of improved potential competitor of the company. The subject of this study research is theoretical and methodological principles and practical aspects of the competitive potential of the materials PrАТ "Santa Ukraine". Research Methods. To achieve the goal to use logic, system analysis, system approach, a method of economic analysis and expert judgment, modern information technology. Posed and solved a new urgent task of forming competitive potential of enterprises of light industry based on marketing to enhance competitive position. The study will develop methods of marketing evaluation of the competitive capacity of enterprises, analogues of which currently exists. The main results of the research used to develop methods of marketing evaluation of the competitive capacity of enterprises PrАТ "Santa Ukraine".
Product Description
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Ковальчук Свiтлана Володимирiвна
Посторонко В. М.
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2020-04-02
