Registration Number
0212U006573,
0111U004757
, R & D reports
Title
Formation of marketing-oriented management by insurance companies
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Head
Kovalchuk S. V.,
Registration Date
17-05-2012
Organization
Khmelnytskiy National University
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At the terms of deepening of economic crisis the existent mechanisms of management appeared helpless to provide the effective functioning of domestic enterprises and financial institutions. Before crisis years, without regard to negative demand and mistrust of population, the insurance market of Ukraine demonstrated considerable growth rates and dynamic development. At the terms of decrease in demand on financial services on the whole and, accordingly, on services of insurance, the question of searching new mechanisms of providing of development efficiency of insurance business appears. The processes of forming of marketing-orientated control system by an insurance company came forward the object of the conducted work. The purpose of research work was become by a ground theoretic-methodical principles and forming of practical recommendations in relation to creation of marketing-orientated control system of an insurance company. For achievement of the put purpose there was the used system of modern scientific methods: analysis of the systems, induction, deduction, classification, statistical analysis, economic-mathematical design, and graphic method. The practical value of the research results consists in development theoretic-methodical principles, analytical and organizational approaches which allow to form the constituents of marketing-orientated control system by an insurance company. The scientific novelty of the formulated and grounded positions, conclusions and recommendations, consists in that they in an aggregate decide an important scientific task in relation to forming of effective marketing-orientated mechanism of management insurance companies
Product Description
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Забурмеха Євгена Михайлівна
Ковальчук Світлана Володимирівна
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2020-04-02
