1 documents found
Registration Number

0213U001550, 0112U004324 , R & D reports

Title

Linguistic Component of Advertising Strategy of Enterprises in the Industrial Sector of the Economy of Ukraine as a Factor of the Competitiveness of Their Products in the International Market

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Head

Yatsyshin Oleh,

Registration Date

11-03-2013

Organization

Vinnitsa Institute of Trade @ Economics Kyiv National University of Trade @ Economics

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In the course of study linguistic, compositional and stylistic peculiarities of advertising texts were determined. The interdependence between the quality and effective use of linguistic component as part of advertising strategy of enterprises of the real sector and the competitiveness of their products on the international market was studied. The dominant technologies, methods and ways of translation applied in the business activities of the subjects of international business were analyzed.

Product Description

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Іваницька Наталя Борисівна
Вуколова Віолетта Олександрівна
Замкова Наталія Леонідівна
Ковалевська Тетяна Іванівна
Лобачук Інна Миколаївна
Малінка Олена Олександрівна
Сікорська Лариса Олегівна
Самохвал Олеся Олександрівна
Смагло Ніна Сегріївна
Хоменко Тетяна Василівна
Черній Галина Василівна
Чугу Світлана Дмитрівна
Шевчук Ірина Володимирівна
Шостак Уляна Вікторівна
Яцишина Світлана Анатоліївна

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2020-04-02

R & D report
Linguistic Component of Advertising Strategy of Enterprises in the Industrial Sector of the Economy of Ukraine as a Factor of the Competitiveness of Their Products in the International Market
Head: Yatsyshin Oleh. Linguistic Component of Advertising Strategy of Enterprises in the Industrial Sector of the Economy of Ukraine as a Factor of the Competitiveness of Their Products in the International Market. (popup.stage: ). Vinnitsa Institute of Trade @ Economics Kyiv National University of Trade @ Economics. № 0213U001550
1 documents found

Updated: 2025-03-14


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