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Information × Registration Number 0213U005491, 0113U003643 , R & D reports Title Development of marketing of banking popup.stage_title Head Kovalenko Victoriya Vladimirovna, Доктор економічних наук Registration Date 06-06-2013 Organization Odessa National Economic University popup.description2 The object of study is the marketing activities of banks in the banking market. Subject of research are theoretical and methodological basis for the formation of the marketing mix to achieve a competitive advantage. Basic scientific research is the result of development and validation of new theoretical and methodological positions in the complex as determining the formation of a marketing strategy for the banks. The practical value of research in the study of methods for determining the attractiveness of the Ukrainian banks for customers using the method of multivariate analysis. Product Description popup.authors Кузнєцова Л.В. Сергєєва О.С. popup.nrat_date 2020-04-02 Close