Registration Number
0213U005491,
0113U003643
, R & D reports
Title
Development of marketing of banking
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Head
Kovalenko Victoriya Vladimirovna, Доктор економічних наук
Registration Date
06-06-2013
Organization
Odessa National Economic University
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The object of study is the marketing activities of banks in the banking market. Subject of research are theoretical and methodological basis for the formation of the marketing mix to achieve a competitive advantage. Basic scientific research is the result of development and validation of new theoretical and methodological positions in the complex as determining the formation of a marketing strategy for the banks. The practical value of research in the study of methods for determining the attractiveness of the Ukrainian banks for customers using the method of multivariate analysis.
Product Description
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Кузнєцова Л.В.
Сергєєва О.С.
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2020-04-02
