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Information × Registration Number 0213U007118, 0112U007521 , R & D reports Title Study of consumer preferences and market segmentation of fast food popup.stage_title Head Mityaeva Tatyana, Registration Date 04-04-2013 Organization Kharkov State Academy of Food Technology and Management popup.description2 The method for conducting a comprehensive analysis of the market of fast food using techniques of qualitative and quantitative research methods, as well as the proposed consumer segmentation of fast food with the use of cluster analysis on the basis of selection factors, motives, situations, purchase and consumption, as well as the frequency of consumption. Examined and described received segments the ideas and concepts of the new positioning of products in this category based on attractive segments of consumers. The proposed classification of fast food and instant food, recommendations are given for the segmentation of consumers of fast food, increasing demand and the introduction of the results in the enterprise. The implementation of these implementations will LLC Kazban increase the demand for the existing range of fast food, as well as expand its presence through the development of new segments. Product Description popup.authors Голованьова С.П. Кіріла А.С. Кривошеєва Н.М. Попова Л.О. Прядко О.М. Раковська-Башкмакова О.С. Савіна В.С. Синицина Г.А. Століна Г.М. Тарасов І.Ю. popup.nrat_date 2020-04-02 Close