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Information × Registration Number 0214U008032, 0111U003930 , R & D reports Title Ukrainian media content to the social dimension popup.stage_title Head Rizun Volodymyr Volodbmyrovych, Registration Date 03-06-2014 Organization National Taras Shevchenko University of Kiev popup.description2 Objective: To determine the effect of media content on the society, to elucidate the mechanism of this effect . Methods: description, analysis , observation, experiment , psychological testing , content analysis , interpretation, generalization. The classification of the consequences of the impact of mass media on the audience. The criteria of the effectiveness of advertising and PR agencies , and describes methods for determining the effectiveness of advertising. Described priyomy manipulating information , structure , values, stereotypes , symbols that are meaningful to the audience . Described classification model content and Ukrainian printed E- publishing . Developed a pilot model of the image of Taras Shevchenko National University of Kyiv Product Description popup.authors Ващенко Н. М. Вовк Т.А. Гаврилець Ю.М. Золотоноша Л.А. Корнєв В.М. Різун В. В. Скотнинова Т.В. Хилько М.М. popup.nrat_date 2020-04-02 Close