Registration Number
0214U008032,
0111U003930
, R & D reports
Title
Ukrainian media content to the social dimension
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Head
Rizun Volodymyr Volodbmyrovych,
Registration Date
03-06-2014
Organization
National Taras Shevchenko University of Kiev
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Objective: To determine the effect of media content on the society, to elucidate the mechanism of this effect . Methods: description, analysis , observation, experiment , psychological testing , content analysis , interpretation, generalization. The classification of the consequences of the impact of mass media on the audience. The criteria of the effectiveness of advertising and PR agencies , and describes methods for determining the effectiveness of advertising. Described priyomy manipulating information , structure , values, stereotypes , symbols that are meaningful to the audience . Described classification model content and Ukrainian printed E- publishing . Developed a pilot model of the image of Taras Shevchenko National University of Kyiv
Product Description
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Ващенко Н. М.
Вовк Т.А.
Гаврилець Ю.М.
Золотоноша Л.А.
Корнєв В.М.
Різун В. В.
Скотнинова Т.В.
Хилько М.М.
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2020-04-02
