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Information × Registration Number 0215U000497, 0112U002210 , R & D reports Title Marketing strategy of creating demand for goods and services in the markets of Ukraine popup.stage_title Head Krause Olga Igorivna, Registration Date 26-02-2015 Organization Ternopil National Technical Ivan Puluj University popup.description2 Іnvestigated the formation of concepts in consumer demand for goods and services, investigated factors influencing the business environment on consumer behavior; improved system impacts on the structure of consumer demand; the peculiarities of creating innovation and creating demand for them; investigated the types of demand for innovation and factors affecting it; The general characteristic of system planning marketing activities of the company; studied the methodology and methods of planning marketing activities in the enterprise; Modelling the essence of economic activity; improved planning process based advertising use synergistic effect; considered advertising as a tool for consumer demand. Product Description popup.authors Бриндзя З.Ф. Бурліцька О. П. Голда Н.М. Краузе О.І. Міщук О.І. Оксентюк Б.А. Оксентюк Р.А. Семенюк С.Б. Серединська І.В. Федорович Р.В. popup.nrat_date 2020-04-02 Close