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Information × Registration Number 0215U001127, 0113U002292 , R & D reports Title Marketing management personnel potential of higher education institution popup.stage_title Head Gojko Anatoly Franzevich, Registration Date 22-01-2015 Organization Kiev National University of bildiny and tecture popup.description2 Disclosed the theoretical and methodological foundations of marketing of educational services, formulate the conceptual provisions of the domestic marketing of educational services and the environment. The methodological and methodical bases of research and human resources management of the university. A model of motivational monitoring of the state of creativity research and teaching staff and marketing mechanism human resources management of the university. It outlines the main directions of improving the quality of higher education and competitiveness of higher education institutions, as well as the reorganization of personnel policy in the context of their strategic development. Methodological recommendations on development strategy for human capacity in the university system of marketing management, including integrated assessment methodology for human resource capacity, diagnostic model "Personality - Capacity - Development" as the basis of strategic development of human capacity, as well as a methodology to assess the creative potential of the teaching staff embodied on questionnaire data KNUCA teachers. The analysis of quantitative and qualitative characteristics of human resource capacity of educational institutions that make up the group of "civil engineering universities" for 2005, 2013. Product Description popup.authors Єлішевич Михайло Аркадійович Воронюк Олена Іванівна Криштоф Світлана Дмитрівна Сбродова Галина Олександрівна popup.nrat_date 2020-04-02 Close