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Registration Number

0215U002194, 0112U008147 , R & D reports

Title

Formation mechanism of promotion products on the market

Head

Bozhkova Viktoriya Viktorovna, Доктор економічних наук

Registration Date

19-02-2015

Organization

Sumy State University

Description

Object of study - the process of promoting products based on the concept of integrated marketing communications and use of innovative approaches in a market economy. Purpose - to develop the scientific basis and theoretical and methodological foundations promote products in a market economy. Research methods - dialectical method of scientific knowledge, logic synthesis method, methods of fuzzy logic method of peer review, focus group method, structural and logical modeling, comparative and statistical analysis, system-structural analysis, factor analysis, a systematic approach, fundamental assumptions of modern economic theory, marketing, modern concept of business management and innovation. The features of industrial enterprises in market conditions. The theoretical and methodological basis of the process product promotion in the market on the basis of integrated marketing communications and innovation. Significantly enhanced and developed practical aspects of implementing a mechanism promoting products on the market in terms of the use of innovative approaches to research and implement communications activity. The features use Internet marketing enterprises, including to promote scientific and educational services. The theoretical report to the level of specific techniques. The research results can be used in the practice of enterprises and educational institutions in different sectors and forms of ownership. Scope of use: economics and business administration.

Product Description

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Ілляшенко Наталія Сергіївна
Ілляшенко Сергій Миколайович
Біловодська Олена Анатоліївна
Божкова Вікторія Вікторівна
Голишева Євгенія Олексіївна
Грищенко Олена Федорівна
Дериколенко Олександр Миколайович
Домашенко Марина Дмитрівна
Мельник Юлія Миколаївна
Олефіренко Олег Михайлович
Прокопенко Ольга Володимирівна
Сагер Людмила Юріївна
Сигида Любов Олексіївна
Тєлєтов Олександр Сергійович
Тимохіна Яна Олександрівна
Троян Марія Юріївна
Шевлюга Олена Геннадіївна
Шипуліна Юлія Сергіївна
Школа Вікторія Юріївна