Registration Number
0215U008109,
0112U007415
, R & D reports
Title
The marketing tools to ensure the development of territories
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Head
Loshenuk Iruna Romanivna,
Registration Date
08-12-2015
Organization
Chernivtsi Institut of Trade and Economics
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The purpose of this work is to substantiate the theoretical and methodological foundations and develop practical recommendations for the improvement of marketing tools to ensure the development of territories. The subject of the study is theoretical, methodological and practical aspects of marketing tools and application software development areas. The object of study was chosen formation processes of marketing tools to ensure the development of territories. Enhancing the role of marketing tools in development areas due to the fact that the territorial competition is a feature of the world economy, which actualizes marketing approach to city management. City enter the competition for human capital represented by qualified professionals, talented scientists and famous artists; attracting public investment in the economy; participation in federal programs and obtain state orders to enterprises; on tourist flows and consumers of goods and services of own production. In terms of transformation of market relations emerging entrepreneurs cities that can be seen as a multidisciplinary enterprise, effectively manage their resources to enhance competitiveness in the political, economic and social spheres. New direction "marketing areas" defines the resources of the city as "goods", improvement and promotion is aimed at obtaining economic benefits required city in terms of budget deficit and "demographic pit".
Product Description
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Вдовічена Ольна Генадіївна
Кузьміна Вероніка Вікторівна
Лошенюк Ірина Романівна
Любківська Галина Василівна
Нікульча Валентин Анатолійович
Олійнич Світлана Іванівна
Чаплінський Юрій Богданович
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2020-04-02
