Search academic texts

Information × Registration Number 0216U000960, 0111U007540 , R & D reports Title Terms of national economic interests of Ukraine and marketing aspects of integration. popup.stage_title Head Chyrva Olga Grigorovna, Доктор економічних наук Registration Date 21-03-2016 Organization Uman State Pedagogical University named after P.Tychyna popup.description2 - Reasonably comprehensive concept of competitiveness management of food companies, which allows you to define and agree on opportunities, methods of formation, updating objectives and strategies of the food business in accordance with the achieved level of competitiveness, which in turn provides the necessary organizational, economic and technical-technological measures in their interdependence, the implementation of which will contribute to effective implementation of administrative decisions in this field; - Organizational-economic mechanism of food competitiveness of enterprises is a specific and multi multifunction system that consists of a set of interconnected blocks, united by a common principle - each of which provides a solution to the problem improving the competitiveness and sustainability of the company both in domestic and foreign markets by creating and maintaining competitive advantage and high adaptation to changing market conditions; - The mechanism of information and analytical support of decision-making leadership of the food business, providing the possibility of monitoring in real time in terms of the competitiveness of enterprises and allows you to organize continuous monitoring marketing, operating, investing and financial information at different stages of the life cycle; improved: - a methodological approach to determining factors and sources of economic competitiveness of the food industry, which include universality and involve grouping factors in two blocks: the competitive environment factors and factors basing staying together in close dialectical unity and form two different nature sources of food business competitiveness, operating efficiency and strategic positioning; - Methodological principles of assessment of the competitiveness of food enterprises, namely the universal method of estimation of competitiveness that best reflects the essence of microeconomic competitiveness entity of the food industry. The advantages of the methodology is to use finite parameters that reflect the activities of the entity (efficiency and market share); - Algorithm analysis of economic competitiveness of the food industry can detect key trends and potential for raising competitiveness and operational control and predict its competitiveness; - Methods of preparation and decision making in the food business marketing system that enable: a comprehensive study and predict market conditions and market demand; realistically evaluate opportunities to improve enterprise competitiveness; develop the marketing strategy of the company and organizational measures to improve economic competitiveness; - The concept of the construction and functioning of the risk management of small farms, taking into account flexibility and parameters of the sensitivity of their production and business activities to external changes on the basis of priority use of instruments insurance risk coupled with compensatory measures within the institutional regulation in the context of increasing economic efficiency of small businesses; improved: - interpretation of the economic substance of the concept of "tools of risk management enterprise" as a system of measures that reduce or negate the negative impact of changes in the internal and external environment on the results of its industrial and economic activities through the use of typology of tools eliminating risk to the criteria of significance to enhance economic efficiency and financial viability; - Methodological principles of assessment of efficiency of risk management, including insurance risk, small farms through compensatory determine the impact of the implementation of the tools and results of elimination of risks; - Scientific and methodical approach to the use of risk insurance instruments of small farms as the most effective risk management tool, based on the use of differentiated mechanisms of risk transfer insurance companies depending on the scale and industry sector enterprises; Product Description popup.authors Олійник К.А. Пачева Н.О. Чирва Ольга Григорівна popup.nrat_date 2020-04-02 Close