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Information × Registration Number 0216U001645, 0113U008394 , R & D reports Title Marketing research of fast food products: status, trends and prospectives. popup.stage_title Head Priadko Olga, Registration Date 15-03-2016 Organization Kharkov State Academy of Food Technology and Management popup.description2 The necessity of the fast-food market development is well-proven. The conceptual principles of forming and development of the fast-food market are reasonable in theory; the market analysis of the instant food market of the Kharkiv region is conducted. The merchandise hierarchy of fast and instant food is carried out. The scientific approaches to the notions effective segmentation, scenary segmentation, and dynamic segmentation are generalized. The market segmentation of instant food is conducted. The instruments of dynamic market segmentation and the framework of the business marketing planning are suggested. The determinants of the optimization problems of the business marketability estimation of market possibilities are identified. The mathematical model of forming the marketing strategy of the fast-food market is worked out on the basis of 3D and the three-dimensional system of variables. The methods of the relative research of the dynamic market segmentation of the instant food are justified and provided to allow estimation of the perspective segments of the marketing strategy realization and promote efficiency of the business marketing activity. Product Description popup.authors Афанасьєва Оксана Пилипівна Дібрівський Віталій Дудніченко Юлія Жегус Олена Валентинівна Зарванський Семен Курлянцева Анастасія Мітяєва Тетяна Леонідівна Малишева Аліна Михайлова Марія Володимирівна Олініченко Катерина Сергіївна Попова Людмила Олексіївна Савицька Наталія Леонідівна Синицина Галина Анатоліївна Соболєв Володимир Львович Тарасов Ігор Юрійович popup.nrat_date 2020-04-02 Close