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Information × Registration Number 0217U000047, 0116U007208 , R & D reports Title Organization of the 'bank-customer' relationships popup.stage_title Head Kuznietsova Liudmyla Victorovna, Registration Date 16-01-2017 Organization Odessa National Economic University popup.description2 During the study it was found an insufficient development of categorical supply of relationship marketing. Formation of a customer-centric approach in the banking should be formed on the basis of a clear understanding of the content, components and factors of the bank's relationship with customers. It was considered key differences between 'relationship' and 'interaction' between the bank and the client. Product Description popup.authors Завадська Д.В. Коваленко В.В. popup.nrat_date 2020-04-02 Close