Registration Number
0217U001283,
0115U005049
, R & D reports
Title
Institutional aspects of competitive development of segments of the consumer market
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Head
Chernega Oksana,
Registration Date
03-02-2017
Organization
Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky
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The subject of research are institutions, mechanisms and models of competitive development of the consumer market segments. Object of research - process of competitive development of the consumer segments of the market (the market of food products, non-food products market, the market of tourist services, e-commerce, the market of transport services). The purpose of research is to develop a methodology of formation mechanisms and competitive models of development of the consumer market of Ukraine segments on an institutional basis. The main tasks that need to be addressed to achieve the goal: - To investigate the theoretical aspects of transformational changes in the consumer market of Ukraine; - Substantiate the competitive development of the consumer market on the basis of the institutional approach; - Analyze the impact of social factors and ensure the socialization of the consumer market; - Develop the concept of the formation mechanism of the competitive development of the Ukrainian consumer market segments on the institutional framework; - To substantiate the concept of e-commerce as a segment of the consumer market; - Develop guidelines for the assessment of the competitive strength in individual segments; - To investigate the influence of the social component in the development of the consumer market; - Develop and use models of the competitive dynamics of the consumer market segments; - To carry out an assessment of socio-economic development makrosegmentu "transport" consumer market of Ukraine, to evaluate the efficiency of its subjects; - Develop the concept of competitive development makrosegmentu consumer market "Transportation" in the conditions of activization of integration processes; - Develop a comprehensive scientific and methodical approach to the analysis of the state of the tourism industry as a segment of the consumer market of Ukraine, assessed the effectiveness of enterprises producers, companies manufacturers and distributors of integrated tourism product; - Suggest a mechanism of interaction between international, regional tourism organizations and state bodies of executive power, ensuring the formation of the state policy in the sphere of tourism and resorts; - Offer scientific and methodical approach to the analysis of the status and characteristics (including dynamics, model) the development of competitive food market operators makrosegmentu as the consumer market; - Identify the model of competitive dynamics of the global market of consumers and food producers; - Justify the methodological approach to the analysis of the status and dynamics of the development of electronic commerce as a segment of the consumer market of Ukraine.
Product Description
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Абудавуд Ф.А. Басем
Бочарова Ю.Г.
Горіна Г.О.
Гохберг Г.О.
Гхаіт Сарі Омар Сулайман
Дорофєєва Х.М.
Кожухова Т.В.
Маловичко С.В.
Наторіна А.О.
Самосьонок Л.М.
Сорочан В.О.
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2020-04-02
