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Information × Registration Number 0217U004664, 0115U004572 , R & D reports Title 3.The optimization of the advertising budget distribution of a telecom company among various internet sites and media tools to maximize coverage of the target audience based on targeting popup.stage_title Head Shevchenko Galyna Volodymyrivna, Registration Date 22-02-2017 Organization State University of Telecommunications popup.description2 In the scientific-research work, on the basis of the analysis of the main factors in the decision concerning the formation of media planning, methods, automation features of ad targeting on the market of it services and existing models and algorithms under the condition of equilibrium networks for Internet advertising in the field of action of the company-operator system solutions, was revealed the presence of contradictions between the capabilities of traditional methods of modeling the distribution of the advertising budget and classic models of media planning and requirements which are now put forward to the modeling and automated decision support in the management of the advertising process. Existing approaches, such as methods of mathematical programming, in general, solve the problem of allocation of advertising investments under competitive conditions. However, to date there is no information technology, which would take into account the features of existing control systems is to ensure the requisite efficiency in competition, which confirms the urgency of solving scientific problems. The results of the scientific-research work are the basis for introduction of mathematical model in telecommunication enterprises to automate decision-making regarding the use of targeting when planning promotional activities. Product Description popup.authors Василенко Наталія Анатоліївна Гладиш Богдана Іванівна Дахно Наталія Борисівна Замрій Ірина Вікторівна Зоценко ВІктор Сергійович Мушта Сергій Сергійович Негоденко Олена Василіївна Нещерет Олена Сергіївна Свинчук Олена Василіївна Шевченко Світлана Миколаївна popup.nrat_date 2020-04-02 Close