Registration Number
0217U004793,
0115U003120
, R & D reports
Title
Strategic development of commercial enterprises
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Head
Loshenuk Iruna Romanivna,
Registration Date
06-03-2017
Organization
Chernivtsi Institut of Trade and Economics
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The monograph deals with the theoretical basis of trade business diversification. Promising areas of strategic business trade theory taking into account the principles of commercialization and diversified development strategies are revealed. Characteristic features of the consumer market in Chernivtsi region are analyzed, and the estimation of the commercial function of trade enterprises is valued. Stages of commercialization and diversified strategy of trading enterprises are offered.
Product Description
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Бозуленко Олександр Юрійович
Бозуленко Олена Ярославівна
Жалба Ілля Олександрович
Лошенюк Ірина Романівна
Лошенюк Оксана Вікторівна
Нікульча Валентин Анатолійович
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2020-04-02
