Total number
Full text
Total number
Full text
Number of local repositories
Full text
0217U006900,
0117U001682
,
Formation of the management mechanism of products' distribution at the industrial enterprises on the innovative basis
Syhyda Liubov,
22-12-2017
Sumy State University
The object of the research is processes of innovative products' distribution management at the industrial enterprises based on the marketing channels choice. The subject of the research is scientific and methodological support and practical tools for development and implementation of management mechanism of innovative products' distribution by choosing appropriate marketing channels. Objectives of the research: - the study of organizational and economic preconditions need for management mechanism of marketing channels choice implementation in case of industrial innovative products distribution; - improvement of theoretical and methodological approaches to the assessment of the enterprise's marketing channels by study of their economic and marketing components; - development of scientific and methodical approach and practical tools on the basis of which procedure for checking the marketing channels' conformity to specifics of innovative products is defined; - formations of the management mechanism of innovative products distribution based on the marketing channels choice, which contains marketing distribution policy comprehensive diagnostic, consideration of existing enterprise's channels state and specificity of the innovative product
Ілляшенко Наталія Сергіївна
Ілляшенко Сергій Миколайович
Біловодська Олена Анатоліївна
Нагорний Євген Ігорович
2020-04-02
Updated: 2025-12-08
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