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Information × Registration Number 0217U006900, 0117U001682 , R & D reports Title Formation of the management mechanism of products' distribution at the industrial enterprises on the innovative basis popup.stage_title Head Syhyda Liubov, Registration Date 22-12-2017 Organization Sumy State University popup.description2 The object of the research is processes of innovative products' distribution management at the industrial enterprises based on the marketing channels choice. The subject of the research is scientific and methodological support and practical tools for development and implementation of management mechanism of innovative products' distribution by choosing appropriate marketing channels. Objectives of the research: - the study of organizational and economic preconditions need for management mechanism of marketing channels choice implementation in case of industrial innovative products distribution; - improvement of theoretical and methodological approaches to the assessment of the enterprise's marketing channels by study of their economic and marketing components; - development of scientific and methodical approach and practical tools on the basis of which procedure for checking the marketing channels' conformity to specifics of innovative products is defined; - formations of the management mechanism of innovative products distribution based on the marketing channels choice, which contains marketing distribution policy comprehensive diagnostic, consideration of existing enterprise's channels state and specificity of the innovative product Product Description popup.authors Ілляшенко Наталія Сергіївна Ілляшенко Сергій Миколайович Біловодська Олена Анатоліївна Нагорний Євген Ігорович popup.nrat_date 2020-04-02 Close