Registration Number
0218U000239,
0117U007673
, R & D reports
Title
Substantiation and development of marketing and socio-psychological strategy for promotion of tourist product in the field of tourist activity
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Head
Naumik-Gladka K. G.,
Registration Date
12-03-2018
Organization
Kharkiv State University of Economics. The Department of Finance
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The purpose of the study - Development of marketing and socio-psychological tools for management of cluster services in the field of event-tourism activities.The statistical analysis of tourist flows of the Kharkiv region for 2012-2016 was carried out. The analysis showed that the organization of event events, especially of international character, is promising for the development not only of the tourist industry, but also of related industries. Recommendations for the organization of event events with the help of marketing and socio-psychological tools are developed. A comprehensive program of tourism product promotion in the field of tourist activity is proposed. The object of research - the processes of providing tourist services in the event area. The subject of research is a cluster of services in the field of event-tourism activity. The scientific novelty of the work is as follows: for the first time, a comprehensive approach with the use of marketing and socio-psychological tools in the organization of tourism activity was proposed, further development of the priority directions of event tourism in the Kharkiv region was further developed. The main results obtained in the course of the conducted research were introduced into the activity of FOP Gladkyy Y.M.5481
Product Description
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Болотова Олена Олегівна
Вовк Антоніна Дмитрівна
Вовк Катерина Михайлівна
Наумік-Гладка Катерина Георгіївна
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2020-04-02
