Registration Number
0218U001490,
0114U005090
, R & D reports
Title
The methodology of applied research in Ukraine
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Head
Yevhen Mayovets, Доктор економічних наук
Registration Date
14-02-2018
Organization
Ivan Franko National University of Lviv
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The object of research is the toolkit for conducting applied marketing research in Ukraine. The purpose of the work is to find optimal and effective tools for market research and analysis of marketing information at the sectoral level and enterprise level. Research methods - survey, observation, modeling, system approach, analysis and synthesis, induction and deduction, historical and logical comparison, statistical and graphic. During the work on the topic, factors influencing the behavior of households, marketing aspects of the activity of agrarian and infrastructure enterprises, patterns of formation of marketing infrastructure in Ukraine, efficiency of communication tools, and especially the application of marketing technologies in the field of culture were investigated. The system of indicators for assessing the level of development of information and communication technologies, peculiarities of marketing management of the quality system of enterprises is determined.
Product Description
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Білик Ірина Володимирівна
Бортнік Надія Василівна
Гнилякевич-Проць Ірина Зіновіївна
Городняк Ірина Василівна
Дзямулич Олена Сергіївна
Кузик Олег Володимирович
Кушнір Тарас Михайлович
Майовець Євген Йосифович
Сохецька Анна Володимирівна
Чуба Надія Вікторівна
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2020-04-02
