Registration Number
0218U003624,
0116U008747
, R & D reports
Title
Formation of the organizational - economic bases of enterprises marketing.
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Head
Gonchar Viktoriya Vasilivna,
Registration Date
14-05-2018
Organization
State Higher Educational Institution "Pryazovskyi State Technical University"
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Object of research - theoretical and practical aspects of marketing research on an enterprise. Purpose of research - exploration and scientific explanation of organizational and economic basis of marketing on an enterprise which are based on the interaction of its elements. of the general theoretical approaches of market research, offering recommendations for improving the capacity and efficiency of social and economic potential of the components of the regional economic complex. Subject of research - theoretical and scientific - methodical approaches to marketing areas. Methods: analysis and synthesis; system synthesis; statistical and correlation analysis; comparative analysis. There were summarized the views of the role and value of research methods in the contemporary enterprises economic activity. Methodology of realization of analysis of informative space of enterprise is worked out, offered map of marketing estimation, recommendations are given in relation to development of activity on principles of steady economic development of business and society. The results of research were implemented in the development strategies in metallurgical enterprises ( OJSC "Ilych Iron and Steel Works of Mariupol", PJSC "MC "Azovstal"), GE "Berdyansk Sea Trade Port" and other enterprises of the Donetsk region. Novelty - the development of appropriate international standards and are new proposals from the scientific point of view. The efficiency of the implementation of - the proposed development effective. The economic impact is estimated at each point of the report. Sphere of using - the economic system in Ukraine and its regions.
Product Description
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Гончар Вікторія Василівна
Гриценко Сергій Іванович
Заіка Юлія Андріївна
Калінін Олександр Володимирович
Коростова Ірина Олександрівна
Лукаш Михайло Ігорович
Макаров Анатолій Миколайович
Мальцев Максим Миколайович
Узун Михайло Валентинович
Філіпішина Лілія Михайлівна
Шлапак Наталія Степанівна
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2020-04-02
