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Information × Registration Number 0219U004610, 0116U008289 , R & D reports Title Business-Processes Management of Modern Enterprise popup.stage_title Head Koyuda Vira Oleksiivna, Registration Date 12-09-2019 Organization Simon Kuznets Kharkov National University of Economics popup.description2 The aim of the work is the theoretical substantiation and development of methodological approaches and practical recommendations on the introduction of reengineering in the management of business processes of modern enterprises. The object of research is the process of reengineering of business processes of the main subsystems of an enterprise. The subject of the research are theoretical and scientific-methodological approaches to the reengineering of business processes of modern enterprises. The system-complex approach to the formation of the system of business processes of the enterprise is proposed, and the system of business processes of the industrial enterprise is formed. It reveals the roles, place, significance of the main types of business processes in managing the production activity of an enterprise in a competitive environment. The features are singled out and the results of using approaches aimed at increasing the productivity, efficiency and adaptability of business processes are formulated. The specifics of the methods for implementing of the reengineering of business processes by enterprises are highlighted. The tasks and typical errors of usage, as well as the results of implementation of business process reengineering as a tool of crisis management are formulated. The expediency of using the reengineering at all stages of the crisis management of an enterprise was determined. The approach to the definition of the basic elements and tools of the company's marketing information system is substantiated. The tools of the communicative policy of the enterprise are generalized, main characteristics of basic, synthetic and new tools are formulated. The sequence of steps has been developed to improve the communication policy of the enterprise. The expediency of automation of interaction with clients of the enterprise due to introduction and use of special software "Customer Relationship Management System" (CRM-system) has been proved. Product Description popup.authors Велика О. Ю. Костіна О. М. Коюда В. О. Пасько М. І. Слюсарєва Л. А. Янієва Д. Д. popup.nrat_date 2020-04-02 Close